Sarah Williams

Sarah Williams is the current Senior Digital Marketing Manager at Wazoku. Prior to this, they were the Digital Campaign Manager at Aspria from October 2018 to April 2020. Before that, they were the Head of Marketing at On The Point Marketing Ltd from June 2017 to October 2018. Sarah has also worked as a Digital Marketing Executive at Red Ribbon Asset Management Plc from November 2016 to May 2017.

Sarah has extensive experience in planning and executing a full range of on and offline marketing campaigns. Sarah is also creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Sarah is proactive and has a working knowledge of website analytics tools (e.g., Google Analytics) and customer relationship management (CRM) tools. Sarah is also strong analytical and has data-driven thinking.

In their previous roles, Sarah has been responsible for increasing social media reach and engagement, measuring and reporting performance of all marketing campaigns, and assessing against goals (ROI and KPIs). Sarah has also collaborated with internal teams, especially Sales, to maximise growth across the group companies. Additionally, Sarah has collaborated with, and managed, third party suppliers and partners. Sarah has also researched & evaluated emerging marketing technologies which could improve our marketing performance.

Their manager is Ian Smyth, Chief Marketing Officer. They are on a team with Robert Williams - Marketing Associate, Nicholas Schroder - Senior Community Marketing Manager, and Catalina Gomez - Marketing Associate.