FR

Felicia Reno

Brand Director at WD-40 Company

Felicia Reno has a diverse work experience in the marketing and brand management field. Felicia began their career at Boeing as a Marketing Intern in 2010. Felicia then joined Unilever in 2011, where they held various positions, including Assistant Brand Manager for Ragu and Bertolli Pasta Sauce, Sr. Assistant Brand Development Manager for Global TRESemme, and Associate Brand Manager for Suave Body Care. During their time at Unilever, Felicia demonstrated their skills in brand strategy, product development, consumer research, and communication planning. In 2014, they moved to WD-40 Company, where they have been working as an Associate Brand Manager, Brand Manager, Group Brand Manager, and currently, as the Brand Director.

Felicia Reno obtained a Bachelor of Science in Business Administration with a concentration in Marketing and International Business from The Ohio State University - The Max M. Fisher College of Business. Felicia pursued their degree from 2007 to 2011. Additionally, Felicia also completed a Bachelor of Science in Business Administration with similar concentrations in Marketing and International Business from The Ohio State University. However, the specific duration of this education is not provided.

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Previous companies

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Boeing logo

Org chart

Timeline

  • Brand Director

    August, 2023 - present

  • Group Brand Manager

    April, 2019

  • Brand Manager

    September, 2017

  • Associate Brand Manager

    November, 2014