María Soledad Rodríguez Koenig

María Soledad Rodríguez Koenig is a Digital Marketing Manager with extensive experience in e-commerce and digital marketing. Currently at WD-40 Company since December 2019, María Soledad oversees E-Commerce and digital marketing activities for various brands in Iberia, aiming to enhance consumer awareness and drive sales. Previously, at Olympus Iberia from 2014 to 2019, María Soledad managed e-commerce initiatives and led the relaunch of the Olympus PEN brand in Spain and Portugal, focusing on business strategy and brand identity. Prior roles include Senior Associate at Burson-Marsteller, where María Soledad contributed to marketing communication practices for prestigious brands, and Consultant at LLORENTE & CUENCA, specializing in crisis management. Academic qualifications include degrees in Public and Institutional Relations, Corporate Affairs, and creativity and strategy from various esteemed institutions.