Isabelle Eddy

Vice President, Engagement, Digital & Partnerships at BMF

Isabelle Eddy has a diverse work experience in the field of social media and brand engagement. Isabelle currently holds the position of Vice President, Engagement at We Are BMF, starting in April 2021.

Prior to their current role, Isabelle served as the Head of Social, North America at Soho House & Co from November 2018 to March 2020. During their tenure, they achieved significant growth in the brand's Instagram audience, interactions, engagement, and organic revenue. Isabelle also established and led Soho House's first social media team, and implemented structured systems and workflows for national and global accounts.

From December 2015 to October 2018, Isabelle worked as a Social Media Manager at Moda Operandi, Inc. Isabelle successfully increased the company's multi-channel audience, interactions, impressions, and organic revenue, resulting in over $2.1 million in sales. Isabelle was responsible for developing and executing social media marketing strategies, content, calendars, and campaigns on various platforms.

Isabelle's experience also includes a brief role as the Social Media Director at Cynthia Rowley from February 2015 to December 2015. Isabelle contributed to the growth of the brand's multi-channel audience and increased engagement per-post through custom content and campaigns.

Starting their career at Vogue in February 2012, Isabelle worked as a Beauty and Luxury Coordinator. Isabelle'sresponsibilities included developing and executing custom integrated partnerships, organizing large-scale bespoke events, and collaborating with editors to prepare activations and trend reports for fashion weeks and trade shows.

Throughout their career, Isabelle Eddy has consistently demonstrated their expertise in social media strategy, content creation, audience growth, and brand engagement.

Isabelle Eddy completed their Bachelor of Arts degree in Public Relations at the University of South Carolina from 2006 to 2010. In 2009, they also attended John Cabot University, where they studied Italian and Marketing. However, it is unknown whether they obtained a degree from John Cabot University.

Links

Previous companies

Moda Operandi logo
Vogue logo
Cynthia Rowley logo

Timeline

  • Vice President, Engagement, Digital & Partnerships

    April, 2021 - present

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