Fe Amarante

Fe Amarante is a seasoned branding and design professional with extensive leadership experience across various esteemed organizations. Currently serving as Founder & Principal at Experimenta™, Amarante is renowned for challenging traditional branding and design paradigms through Sustainable Creativity. Other notable positions include Co-host and co-author at Zero Waste Creatives, and Fractional Brand Identity & Design Leader at WE ARE THE BOARD. Previously, Amarante held significant roles such as Creative Director at Belgian Boys, and Head of E2E Design & Creative Production at The Coca-Cola Company, where leadership efforts transformed design processes. Other experiences include Head of Brand Design at Danone and strategic roles at The Hershey Company and andculture. Amarante holds an MBA from Penn State University and multiple advanced certifications in business and brand management.