Colin McNeil

Digital Content Lead at We The Collective

Colin McNeil has a diverse work experience spanning various roles in the media and entertainment industry. Colin began their career as an intern at The Hamilton Spectator, where they wrote stories for different sections and produced web videos. Colin then became the Online Managing Editor at The Ryersonian, where they curated the website and made editorial decisions. After that, they worked as a Web Editor at Metro News Canada, handling breaking news, feature projects, and managing social media channels. Colin also wrote film features and created web content based on emerging trends.

Colin then transitioned to the esports industry, joining theScore, Inc. as a Supervising Editor of content. In this role, they managed a team of content creators and oversaw the planning, execution, and optimization of video content for theScore esports' platforms. Colin further advanced in the esports field when they co-founded Upcomer and served as the Director of Video Content, responsible for ideation, production, and strategic publication of creative videos.

Continuing their focus on the gaming industry, Colin joined Enthusiast Gaming as the Creative Director and later as the Director of Video Content. Here, they bridged the gap between Enthusiast Gaming's creative properties and brand partnerships, leading a team that created original content for gaming-related series and worked with well-known brands like Xbox, Netflix, and PUMA.

Colin's passion for storytelling extended to their role at Monthly Puroresu, a niche Japanese professional wrestling magazine, where they wrote in-depth features that appealed to dedicated wrestling fans.

Most recently, Colin has been appointed as the Digital Content Lead at We The Collective, where they oversee the production of engaging video content for a major gaming brand. Collaborating with a team of talented professionals, they ensure that the content aligns with the brand's standards and marketing goals.

Overall, Colin McNeil's work experience has equipped him with a strong background in content creation, storytelling, and digital media management, particularly within the gaming, esports, and entertainment sectors.

Colin McNeil attended Ryerson University from 2008 to 2012, where they obtained a degree in Journalism.

Links

Previous companies

Enthusiast Gaming logo
theScore logo
Hamilton Spectator the logo

Timeline

  • Digital Content Lead

    September, 2023 - present