Social Media Manager

About this Role  Wealthfront is looking for a Social Media Manager to drive our social media strategy and reach more of our audience with creative content and campaigns.

Do you have a proven track record for launching and scaling social media channels? Do you love developing creative and engaging content that stands out from the crowd? Are you skilled at analyzing social data and iterating quickly? Do you want to work at a company that helps people understand financial concepts and grow their wealth? Then we want to hear from you! 

We are looking for a self-starter with experience creating compelling personal finance content to oversee our social media strategy. You will report to Elly Stolnitz, Director of Consumer Comms and manage our Social Media Associate. You will partner closely with our Editorial Lead as well as our marketing, creative and product teams.

About the Communications team  The Communications team drives buzz and deepens brand affinity via owned and earned channels. We keep Wealthfront top of mind among an audience that ranges from clients to the press. We’re responsible for driving positive conversation and buzz about Wealthfront via media relations, social media, and editorial content. 

We’re a remote-friendly team and open to candidates across the US.

This role will involve:

• Bringing our brand voice to life across our social channels and speaking to our audience in a way that is relevant to them.
• Working cross-functionally with marketing, product and design to execute on product launches and social campaigns.
• Creating strategies to scale existing channels and recommending new channels to explore and test.
• Collaborating with data science and consumer insights to measure the business impact of our social media channels.

Responsibilities

• Oversee and manage day-to-day execution of Wealthfront’s social media channels.
• Create engaging social-first content that ladders up to the overarching editorial calendar and highlights broader comms, product, and marketing initiatives.
• Develop and implement strategies to increase followers and engagement on priority channels.
• Evaluate new channels (and existing channel expansions) and make recommendations on which to pursue.
• Measure and analyze the business impact of Wealthfront’s social channels and develop strategies to improve outcomes.
• Manage social media team members, establish clear goals and benchmarks for channels and campaigns, and use data to iterate on content strategy.
• Stay on top of social media trends and flag relevant opportunities to insert Wealthfront into the conversation.

Requirements

• 5-7 years experience in social media management within a consumer-facing tech company. Prior experience in fintech or finance is preferred but not required.
• Proven track record of scaling social media channels, managing cross-functional campaigns, and significantly increasing engagement and follower count.
• Highly knowledgeable about a variety of social platforms, analysis tools, and the broader social media industry, with particular experience on Instagram and LinkedIn.
• Strong ability to bring complex topics to life across channels, from pithy tweets to in-depth video scripts. Experience with graphic design/video creation is a huge plus.
• Experience managing and/or mentoring junior team members as well as agency partners.
• Excellent cross-functional project management skills and ability to distill and present key insights to company stakeholders.
• Passion for learning about and improving your own personal finances. Previous experience creating content about personal finance and/or investing is a huge plus!