Elodie Wearne-Benoist

Elodie Wearne-Benoist has extensive experience in digital marketing and insights, with a focus on driving growth and customer acquisition. Elodie is currently the Head of Digital Marketing & Insights at WeAre8, responsible for leading global growth through user acquisition, activation, and retention. Elodie'srole involves overseeing all digital aspects across markets, including paid digital acquisition, CRM marketing, app store optimization, lead generation, and customer journey mapping, among others.

Prior to this, they served as the Head of Performance - Digital Marketing at Bendigo and Adelaide Bank from 2021 to 2022. In this position, they led two high-performing teams and was accountable for the bank's end-to-end paid digital activities, including strategy, execution, and experimentation. Elodie also played a proactive role in driving digital transformation within a regulated environment.

Before joining Bendigo and Adelaide Bank, Elodie worked as the Marketing & Operations Director (Contract) at SingleView from 2020 to 2021. Elodie also held various roles at Google, starting as a Senior Account Manager in 2013 and progressing to Senior International Growth Consultant and Senior Program Manager in subsequent years. Throughout their tenure at Google, they gained expertise in localization, international growth strategies, and account management.

Prior to Google, Elodie served as the Head of Performance at the Low Cost Travel Group from 2011 to 2013. Elodie led customer growth across multiple brands and markets, building and managing a large in-house team responsible for paid digital marketing, website management, and P&L management.

Elodie began their career as a Digital Media Account Manager at Jellyfish, where they managed global customer acquisition for Skype and various other clients across industries. Elodie also worked as an in-house translator at Wolfstone Translation.

Overall, Elodie Wearne-Benoist has demonstrated a track record of success in driving digital growth, leading teams, and spearheading digital transformation within organizations.

Elodie Wearne-Benoist's education history includes a Master of Arts degree in Translation with Language Technology (English, French, and Spanish) from Swansea University, which they completed from 2008 to 2009. Prior to that, they obtained a BA Hons (Licence) in English Language with Literature and Culture (LLCE Littératures et Civilisations Etrangères) from Université Jean Moulin (Lyon III) from 2004 to 2007. Elodie'searlier education includes completing HSC/A-levels specializing in Economics and Social Sciences (Baccalauréat Économique et Social) from Lycée Louis Armand in Villefranche sur Saône, France, from 2001 to 2004. Elodie'scoursework during this period covered Economics and Social Science, Maths, History & Geography, French, English, Spanish, and Philosophy.