TEAM
Iain Harrison is an experienced professional in the beverage and hospitality industry, currently serving as the Advocacy Operations Lead for Bacardi at TEAM since January 2022. Previously, Iain held roles as Commercial Advocacy Lead for various Bacardi brands and as a Single Malt Whisky Ambassador. Prior experience includes leading the Whiskey Guardian program for Angel's Envy in the Southeast USA and serving as Beverage Director at the Mandarin Oriental Hotel Group in Miami. Iain's expertise spans operational management, brand advocacy, and staff training across several renowned hotels and resorts. Iain holds a Bachelor of Science in Sports Management from Northumbria University and has furthered education at Cornell University.
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TEAM
TEAM is dedicated to crafting brand experiences that are not just seen and heard by truly felt. Our expertise lies in bringing over 100,000 brand activations to life each year, with a focus on creating genuine connections. We blend commercial success with creative innovation, nurturing community spirit and shaping meaningful interactions for every brand we touch. The Creative Coach in Your Corner We are the strategic partners who bring your brand's story to life. Consider us an extension of your team, collaborating to carve pathways that move your audience, influence the market, and grow the business. Start-to-Finish Brand Experiences We specialize in the full spectrum of brand experience development—from ideation to execution. Whether through live events, immersive activations, or expansive digital ecosystems, we turn brand potential into real brand power. Custom Creative Playbooks Every brand has a narrative to share, an experience to offer, and a connection to forge. At TEAM, we align these elements within a creative playbook that takes brands to new heights, ensuring they not only scale but also evolve and leave a transformative impact. Specialties Field Marketing | Festivals | Immersive Experiences | Mobile | Sponsorships | Media Launches | Trade Advocacy | Pop-ups | Conferences | Content