Zina Alfa

Zina Alfa is an accomplished professional with extensive experience in brand management, marketing, and diversity consulting. Currently serving as the Head of Brand & Marketing at WeArisma and a Newton Venture Fellow at the Newton Venture Program, Zina's background includes significant roles such as a member of the Soho House Inclusivity Board and a Diversity and Inclusion Consultant. Previously, Zina held the position of Strategy Consultant at Unilever and was involved in startup ecosystem development at Antler. Zina co-founded UB Hair, an innovative on-demand marketplace app for hairstyling services, and has a journalistic background that includes multimedia journalism at TRUE Africa and freelance work for Channels Television. Zina holds a Master of Arts in Broadcast Journalism from City, University of London, and a degree in Politics and Sociology from The University of Sheffield.