Anahita Besson

Anahita Besson has a diverse work experience spanning various roles and industries. Anahita currently holds the position of VP of Growth & Brand Marketing at WearLIVELY since April 2023. Prior to this, they served as VP of Revenue at the same company from April 2022 to March 2023.

Before joining WearLIVELY, Anahita was the VP of Retention at Function of Beauty from April 2021 to April 2022.

Anahita's earlier experience includes working at L'OCCITANE Group, where they held multiple roles. Anahita was the Director of Online Marketing from August 2020 to April 2021, Director of Customer Loyalty from March 2019 to July 2020, Senior Manager of Loyalty, CRM & Email Marketing from April 2017 to March 2019, CRM Strategy Manager from February 2016 to March 2017, CRM Manager from June 2015 to January 2016, and CRM Analyst from September 2013 to May 2015.

Anahita started their career as a CRM Associate at Cartier from February 2013 to August 2013. Prior to that, they gained experience as a Client and Business Development Intern at Chanel from September 2012 to December 2012, and as a Marketing Intern at Burberry from January 2012 to May 2012.

Anahita Besson completed their Bachelor of Arts (Cum Laude) degree in Global Communications and Social Sciences from The American University of Paris from the year 2006 to 2010. Afterward, they pursued their Master of Science degree in Integrated Marketing, with a specialization in Digital Marketing, from New York University between 2011 and 2013.