Douwe W. is an accomplished entrepreneur and strategist with over 15 years of experience in growing B2B companies through data-driven approaches. As the Founder of Upbeat Innovation, Douwe specializes in complex sales cycles, focusing on go-to-market strategies, OKRs, and performance metrics. In addition to founding ventures like Cavemen and serving as a fractional CMO for WeatherXM and PESCHECK, Douwe has held significant leadership roles, including Strategy Director at Regulatory Lab and Head of Ventures & Growth at ARAG Rechtsbijstand. Douwe's expertise also extends to innovation consulting and mentorship, demonstrated through roles at Rockstart Accelerator and Dutchbasecamp. Educational credentials include a Bachelor's degree in Knowledge Management from Saxion University of Applied Sciences.
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