Katarina Cierna

Katarina Cierna is an accomplished Product Manager at Web Summit since March 2017, leading the development of a virtual conference solution that supports over 10,000 participants and has been utilized for all Web Summit events since March 2020. Prior to this role, Katarina served as Product Owner, managing a cross-functional team for website redesign and conversion optimization, and as Advertising Associate, overseeing advertising campaigns for lead generation and ticket sales. With previous experience at Avast Software as a Senior Digital Marketing Specialist, where Katarina managed global advertising campaigns for apps with over 100 million active users, and earlier roles at AVG Technologies, Katarina has built a strong foundation in digital marketing. Academic credentials include an Executive Leadership Programme from IESE Business School and degrees in International Business, Trade, and Economics from Prague University of Economics and Business and FAU Erlangen-Nürnberg.