Amy Mason

Amy Mason has had a diverse and extensive work experience. Amy currently holds the position of Senior Vice President, Influence Strategy at Weber Shandwick since September 2021. In this role, they lead two major CPG portfolios of Influencer Marketing and oversees a team of up to 20 people across North America. Amy is also a key player in the AFFIRE - AAPI Business Resource Group.

Prior to this, Amy worked as Vice President, Integrated Media Strategy at Weber Shandwick from January 2017 to September 2021. In this role, they provided expert recommendations, execution support, and account oversight across various industries and clients. Amy specialized in influencer marketing and led portfolio-level work involving complex, global, data-driven, and measured programs. Additionally, they oversaw teams producing rich branded video content for clients such as Bank of America and Old Dominion Freight Line.

Before joining Weber Shandwick, Amy served as Group Director, Consumer Media and Influencer Marketing, Travel & Lifestyle Practice at Weber Shandwick from May 2015 to January 2017. During this time, they drove the strategy, management, and implementation of integrated communications campaigns for clients such as Intercontinental Hotels Group, Old Dominion Freight Line, Pergo Floors, and Carrabba's. Amy also demonstrated proficiency in media relations, including outreach plans, message development, event management, and inter-agency campaign pitching. Amy played a significant role in strategizing, activating, and managing influencer networks for major brands.

Prior to their tenure at Weber Shandwick, Amy worked at The Weather Channel as a Senior Digital Video Producer - Managing Editor from July 2014 to March 2015. In this position, they oversaw the ideation, writing, editing, post-production, and publishing of video content for various platforms. Amy managed a team of producers, writers, editors, and talent, completing an average of 70 original videos per week.

Amy's career began at CNN/HLN, where they worked as a Development Producer, Program & Talent Development, Acquisitions from June 2008 to November 2013. In this role, they directed a development team in creating new programming and ensuring production and corporate branding aligned. Amy also served as a liaison with internal and external production companies and handled crises and sensitive information.

Amy's journey at CNN started in 1998, where they held various roles over the course of ten years. Amy served as a Producer for CNN International, supervising complex domestic and international production shoots, shows, and documentaries. Amy managed logistics, budgets, content development, and talent for major live programming and feature shows. Amy also worked as a Video Production Coordinator and Video Journalist during their time at CNN.

Before CNN, Amy interned at CNBC Asia from April 1997 to August 1997 and Tribune Broadcasting from May 1996 to August 1996.

Overall, Amy Mason's work experience spans roles in media production, strategy, management, and influencer marketing across prestigious companies such as Weber Shandwick, The Weather Channel, CNN/HLN, CNN, CNBC, and Tribune Broadcasting.

Amy Mason received their Bachelor of Science and Bachelor of Arts degrees in Broadcast Journalism and International Relations from Syracuse University, where they attended from 1994 to 1998. In 1998, they briefly studied Mandarin Chinese at Middlebury College. Additionally, Amy obtained a certification in Project Management Simplified from Lynda.com in March 2018.