Benjie Klein

Svp, Platform Strategy at Weber Shandwick

Benjie Klein has a diverse work experience spanning various roles and industries. Starting in 2010, they worked as a Writing Intern/Writer for BleacherReport.com, where their articles were featured on prominent sports websites. In 2012, they interned as a Public Relations Intern at Berg Muirhead and Associates. Concurrently, they held multiple positions with the Detroit Lions, including Box Office Employee from 2004 to 2012.

From 2010 to 2012, Klein served as a Web Intern for WJBK Fox 2 Detroit/MyFoxDetroit, gaining experience in online media. In 2012, they joined Campbell Ewald as a Senior Social Media Strategist/Analyst, overseeing various social media strategies for Cadillac, including community growth and brand strategies. Benjie also managed social media analytics and implemented processes to drive organic website visits. During this time, they also took on the role of Assistant Social Media Analyst.

Klein then transitioned to Stratos Card in 2015, where they became a Social Media Manager responsible for launching the brand across multiple social media channels and managing paid social advertising campaigns. In 2016, they joined GTB as a Social Publishing Manager, leading a team of social publishers responsible for community management, tactical execution, and content strategy for Ford social media. Benjie also engaged in real-time activations and collaborated with media and analytics teams.

In 2016, Klein began working as a Marketing Specialist at Mongers' Provisions. Benjie then moved to Weber Shandwick in 2017, where they held several roles, including Director and Vice President of Platform Strategy. Benjie'sresponsibilities involved strategic social lead for Chevrolet Global Content Studio, focusing on key markets and creating branded content. As of 2022, they hold the position of SVP of Platform Strategy at Weber Shandwick.

Prior to starting their professional career, Klein worked as a Video Producer/Editor at SwittleMonkey Productions, collaborating on various video projects and negotiating payment terms with clients.

Overall, Benjie Klein has accumulated extensive experience in social media strategy, advertising, community management, content creation, public relations, and video production/editing across different industries.

Benjie Klein earned a Bachelor of Arts degree in Communications from Michigan State University, where they attended from 2002 to 2006. Benjie then pursued further education at the University of Wisconsin-Madison, obtaining a Master of Arts degree in Mass Communications and Journalism during the academic year of 2009 to 2010.

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