Bing Ge

Bing Ge serves as the Senior Vice President of Analytics and Intelligence at Weber Shandwick, leading the development of measurement frameworks for various client verticals, including Pharma, CPG, and Financial Services, while overseeing analytics and measurement initiatives in influencer marketing. Previously, Bing Ge held the position of Vice President of Data and Analytics at Zenith, leading data-driven account strategies and analytics pitches. With extensive experience at Verizon in roles such as Director of Analytics and Precision Analytics, Bing Ge managed consumer analytics and developed measurement and optimization capabilities for numerous campaigns. Additionally, Bing Ge has academic experience as an Adjunct Professor at the University of Florida, teaching a course on Social Media Metrics, and has worked in various analytical and strategic roles across notable companies in the industry. Bing Ge graduated from NYU Stern School of Business with a Bachelor's degree in Finance and Marketing.