Lara Ziobro

Vp, Global Digital & Social Marketing at Weber Shandwick

Lara Ziobro has a diverse work experience spanning various industries. Lara began their career as a LatAm Regional Service Manager at Citigroup International, where they worked in global mobility. Lara then moved on to WilmerHale, where they served as a Senior Compensation Specialist, responsible for managing the firm's compensation process.

In 2007, Lara joined Corporate Executive Board as a Manager of Compensation before transitioning to Citi, where they held multiple roles. Lara was a Vice President of Content & Social, creating campaigns, authoring content, and managing social channels for the company. Lara also worked as an Expatriate Services Specialist, assisting with relocating employees.

Lara also has experience as a Founder and Managing Editor of Grits in the City, a lifestyle blog focused on food, family, and fitness. Lara concurrently served as a Poshmark Brand Ambassador and Still I Run Ambassador.

From 2016 to 2021, Lara hosted and produced the podcast "Will You Accept This Podcast."

Currently, Lara works at Weber Shandwick, where they hold the position of VP of Global Digital & Social Marketing. In this role, they lead digital and global social marketing, designing and executing social campaigns and overseeing the global agency website.

Outside of their professional career, Lara is an Aerial Fitness Instructor at AIR® Aerial Fitness, where they market, plans, and leads classes, parties, and camps for children and adults.

Lara Ziobro's education history includes a Master of Business Administration (MBA) degree from the University of Florida, which they obtained from 2004 to 2005. Prior to that, they pursued a BBA/BA degree in International Business (Marketing & Spanish) from Mississippi State University. Additionally, they participated in a summer program in Spain at the Instituto Internacional, affiliated with the University of Maryland Global Campus. In 2015, Lara attended the University of California, Berkeley's Extension Program, specializing in a field of study that is not specified. Lara also completed a Certificate Program in Photography from the Washington School of Photography from 2006 to 2007.

Regarding certifications, Lara has recently obtained a 25 Hour Aerial Fitness Teacher Certification from AIR® Aerial Fitness in December 2022. In January 2022, they acquired certifications in "Accessibility for Web Design" and "Digital Accessibility for the Modern Workplace" from LinkedIn. Additionally, they completed the "Google SEO Fundamentals" certification through Coursera in the same time frame.

Links

Previous companies

Citigroup logo
WilmerHale logo

Timeline

  • Vp, Global Digital & Social Marketing

    September, 2014 - present