Luis Cortázar

Luis Cortázar is a seasoned digital media and AI consultant currently working at Weber Shandwick since March 2021, focusing on Gen AI implementation, use cases, and training. Previously, as Digital Lead at Mobil Mexico, Luis oversaw comprehensive digital operations, including website management, CRM communications, and social media strategy. Experience at Coyote Media House as Digital Media Director involved campaign planning and content optimization across various platforms. Luis held the role of Digital Marketing Data Specialist at GBM Grupo Bursátil Mexicano, where data analysis and integration played a crucial role, and has an extensive background in analytics and media management from various positions at CÓDICE pasión digital, El Economista, and TELMEX/Sección Amarilla. Luis's early career included consultancy work for the United Nations Development Programme and research roles at Random House Mondadori and Editorial Clío. Educational background includes a degree from Facultad de Ciencias Políticas y Sociales at Universidad Nacional Autónoma de México.