Moore Zhang

Moore Zhang is a skilled professional in digital and social media communications, currently serving as a Manager at Weber Shandwick since September 2022. In this role, Moore leads various social retainer projects across platforms such as WeChat, Weibo, Douyin, and RED, focusing on content planning, creation, and engagement strategies, while also overseeing digital media campaigns. Prior experience includes serving as an Account Manager at KARLA OTTO, where management of cross-functional teams and clients for social content execution took place, and as an Associate Account Manager at iBLUE COMMUNICATIONS, where daily operations and quality control for brand social media platforms were managed. Moore also interned at Caixin.com and holds a Master’s degree in Audiovisual Communication and Advertising Contents from Universitat Autònoma de Barcelona.