Valeria Aguilar Lara

Valeria Aguilar Lara is a seasoned PR Account Manager at Weber Shandwick since May 2016, specializing in communication strategy, media relationships, senior client consultancy, and team management across Mexico and Latin America. Previously, Valeria served as a PR Senior Account Supervisor and PR Senior Account Executive at Weber Shandwick, focusing on communication strategy, planning, media alliances, and content creation. Prior to this, Valeria worked as a Content Specialist for B2B exhibitions at Reed Exhibitions México, developing educational programs for various industries. Valeria's earlier experience includes roles as a reporter, screenwriter, and content creator in media centered on cinema, as well as coordinating film workshops for STIC and STPC, where public relations and promotional strategies were key responsibilities. Valeria holds a degree in Communication Sciences with a specialization in Advertising from Universidad Nacional Autónoma de México.