Zoe Tsounis

Zoe Tsounis has a diverse work experience spanning multiple industries. Zoe currently holds the position of Manager, Integrated Media at Weber Shandwick, a role they have been in since October 2022. Prior to this, they served as a Senior Associate, Integrated Media at the same company from October 2021 to October 2022.

Before joining Weber Shandwick, Zoe worked at TMD | The Marketing Department, where they held the position of Manager, Social Media and Email from March 2021 to October 2021. In this role, they successfully led social media and email marketing initiatives for various B2C and B2B clients across different industries. Zoe also supervised the social media team, providing mentorship and career development, and played a role in the hiring and onboarding processes.

Prior to their managerial role at TMD, Zoe worked as a Specialist, Digital Strategy at the same company from September 2018 to March 2021. In this capacity, they managed social media accounts for multiple clients and worked closely with content and creative teams to provide platform expertise and strategic recommendations. Zoe also completed marketing reports, analyzing key metrics and providing insights and recommendations to inform client strategies.

Earlier in their career, Zoe held the position of Marketing Coordinator at The Aberfoyle Spa from May 2017 to May 2021. Here, they created and managed social media content, increasing brand awareness and engagement. Zoe also designed creative materials for various events, display ads, and magazines.

Zoe's work experience also includes a role as a Retail Sales Associate at Pioneer Family Pools from April 2017 to September 2018, as well as a Server position at Glen Abbey Golf Course from May 2016 to August 2016. Zoe began their career in the service industry as a Server and Hostess at Boston Pizza International Inc from August 2012 to August 2015.

Overall, Zoe Tsounis has a strong background in integrated media, social media management, digital strategy, and marketing coordination. Zoe'sexperience spans both agency and client-side roles, showcasing their adaptability and versatility in the field.

Zoe Tsounis pursued their undergraduate education from 2014 to 2018 at Western University. During this period, they completed a Bachelor of Management and Organizational Studies degree with a specialization in Consumer Behaviour and a minor in Psychology.