Liubov Smertina

Liubov Smertina began their work experience in 2005 as a Marketing Manager at Ural Airlines. Liubov later became the Head of Marketing & Research at the same company before moving on to SKB Kontur in 2012. At SKB Kontur, they held various roles including Project Manager, Head of Product & Digital Marketing, and Chief Marketing Officer. Their responsibilities at SKB Kontur included customer research, development of marketing strategies, and managing digital marketing teams. Currently, they are the Chief Marketing Officer at Webinar Group.

Liubov Smertina earned a Master's degree in International Relations and Affairs from Ural State University named after A.M. Gorky between 2000 and 2006. Later, they pursued further education and obtained a Master of Business Administration (MBA) in Marketing Management from Moscow International Higher Business School MIRBIS (Institute) from 2015 to 2017.