Harish Mohan

Harish Mohan is an experienced professional in the field of marketing analytics. Harish has worked in various leadership roles at different companies, continuously delivering impressive results.

Starting in 2008, Harish worked at eBay Inc as a Search Marketing Analytics Manager, where they managed advertising campaigns and collaborated with teams to develop ad optimization technologies.

In 2011, Harish joined Intuit and served as a Senior Analytics Manager for Global Marketing. Harish successfully led the global marketing analytics team, implementing optimization strategies for paid media and organic campaigns across global markets. Harish also worked as a thought leader, driving change management initiatives and implementing best practices.

In 2016, Harish moved on to Edmunds, where they held multiple positions, including Director of Paid Media, Senior Director of Growth Marketing, and Executive Director of Growth Marketing. Under their leadership, they transformed the paid marketing program into a leading driver of growth, generating $75M in annual revenue from a marketing spend of $30M.

In 2020, Harish joined wisp as the Head of Growth Marketing. Harish managed the growth marketing team, leading acquisition efforts across paid media channels and achieving a 150% increase in revenue with a 30% improvement in ROI.

Currently, Harish is working at Weee! as the Senior Director of Marketing Analytics. In this role, they oversee the marketing analytics team and played a crucial role in improving marketing CPA from $80 to $35 within six months. Harish has also built media mix models to capture the effective contribution of marketing efforts.

Overall, Harish Mohan has a proven track record of driving growth and delivering outstanding results in marketing analytics across various industries.

Harish Mohan holds a Bachelor of Engg degree in Electrical Engineering from the University of Madras. Harish also has a Master of Science degree in Mathematics and another Master of Science degree in Statistics from Washington State University.