Established in 1932, Weetabix Ltd. is the leading British breakfast cereal manufacturer, offering a wide range of top-selling brands including Weetabix, Barbara’s and Alpen.  

Today, Weetabix is one of the world's largest cereal companies supplying private label cereals as well as branded products and ingredients.  Our US Private Label program began in 1983 and has grown to 35 standard Ready-To-Eat products from our manufacturing facilities.  As part of the Weetabix family since 1985, Barbara's Bakery provides great tasting Non-GMO and organic products. Utilizing these Branded attributes we have developed a full line of Organic and Non GMO Private Brands offerings.  In 2012, The Weetabix Food Company (WFC) and Lion Capital announced the sale of a majority ownership of WFC to Bright Foods, one of China's leading food groups.

At Weetabix, we help people live healthy lives by offering great tasting, simple, wholesome, nutritious cereal and snack foods in North America. By delivering on this promise, our brands and products will be universally recognized as trustworthy and authentic.

Weetabix North America is comprised of our Corporate Headquarters in Marlborough, Massachusetts, USA and our two manufacturing facilities in Clinton, Massachusetts, USA and Cobourg, Ontario, Canada.  Altogether we are a team of almost 600 employees that are consumer / customer focused, embrace continuous improvement, work collaboratively, and care about leading by example and creating a safe work environment.

Weetabix North America / Barbara's Bakery Inc.

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