Laura Eschricht

Laura Eschricht has a strong background in marketing and brand management. Laura is currently the Chief Marketing Officer at wefox, a position they started in November 2022. Prior to this, Laura held various roles at Zalando, including Director of Global Brand, Social Media and Retail Marketing, where they built the Brand Marketing and Social Media team for the Zalando Offprice Business. Laura also served as the Head of Marketing/Interim GM DACH. Laura's experience also includes being the Vice President of Global Marketing at amika, where they were responsible for distributing the hair care brand through professional salons and premium retailers globally. Laura has also held positions as the Director of Marketing at Moroccanoil, the Managing Director US at Karin Herzog, and the Product Manager Cutlery at ZWILLING J.A. HENCKELS. Laura began their career as an International Assistant Brand Manager at Henkel and later worked in Product Management at L'Oréal and Account Management at Serviceplan.

Laura Eschricht has a Master of Science degree in International Business and Cultural Studies from Universität Passau. Laura also holds an MBA in Marketing from IE Business School.