Joana Rocha

Growth Marketing Lead at WeGift

Joana Rocha has a diverse work experience in the marketing and business management fields. Joana started their career at Rede Entropia de Inovação e Empreendedorismo as a Business Management Intern, where they were responsible for researching potential areas of opportunity for blockchain technology and supporting startup development. Later, they co-founded Flying to the Sun, a company that focused on an undisclosed industry. Joana then joined Runa, where they had various roles including Marketing Executive, Marketing Manager, and currently serves as the Growth Marketing Lead. Joana also briefly worked at Brand30 as a member.

Joana Rocha completed their education history as follows:

- From 2021 to 2022, Joana studied Growth Marketing at CXL.

- From 2017 to 2020, they attended Regent's University London and obtained a Bachelor's degree in International Business with Finance (French and Chinese).

- In 2018, they participated in an exchange program at Beijing Language and Culture University, where they focused on Chinese Studies.

- Also in 2018, Joana took part in an exchange program at Université Paris Dauphine - PSL, specializing in International Business.

- Prior to their university studies, from 2015 to 2017, they pursued an undergraduate degree in Industrial Engineering at Pontifícia Universidade Católica do Rio de Janeiro.

- From 2002 to 2015, Joana attended SIS Swiss International School, where they completed their high school education and obtained an IB Diploma.

- In 2012 and 2013, they participated in an exchange program at Ribet Academy.

Additionally, Joana has obtained the following certifications:

- In May 2022, they received a certification in Email Marketing from CXL.

- In April 2022, they achieved the A/B Testing Mastery certification from CXL.

- In December 2021, they completed SEO Training from Ahrefs.

- In July 2021, Joana obtained the certifications for Advanced Google Analytics, Google Ads Search, and Google Analytics for Power Users from Google.

- In the same month, they also received the Hubspot Marketing Software certification from HubSpot Academy.

- In September 2021, they obtained the LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy certifications from LinkedIn.

- In January 2017, Joana obtained the TOEFL certification, and in January 2015, they achieved the IB Diploma certification from the International Baccalaureate.

Links

Timeline

  • Growth Marketing Lead

    October 1, 2022 - present

  • Marketing Manager

    September 1, 2021

  • Marketing Executive

    May 1, 2019