Simon Shutt

Simon Shutt is an accomplished professional with extensive experience in buying and merchandising across various retail sectors. Currently serving as Buying and Merchandising Director at Weird Fish Clothing since July 2018, Simon previously held the position of Chief Operating Officer at R Chocolate London, where responsibilities included driving business growth and operational excellence. As a co-founder and director of Line Life, Simon aided SME retail businesses through outsourced merchandise planning services. Prior roles include Head of Buying and Merchandising at Hotel Chocolat, where Simon developed comprehensive strategies for multiple channels, and Merchandising Manager at Fat Face, responsible for strategic planning across several product departments. Simon's career commenced at New Look as an Assistant Merchandiser, following a Bachelor's degree in Civil Engineering from the University of Portsmouth.