Kathy Ribeiro is a seasoned marketing professional with extensive experience in content creation and strategic marketing leadership. Currently serving as Director of Marketing at Well.ca since June 2019, Kathy manages a team focused on diverse content formats, including email, social media, and public relations. Prior to this role, Kathy was a Content Strategist at Empire Communities, contributing to in-house marketing efforts and overseeing various content types. At CBRE Canada, Kathy began as a Planning Researcher, supporting land brokers and later aiding in marketing initiatives. Earlier experience includes a role as a Social Media Guru at lululemon athletica, where efforts were concentrated on digital expansion and content writing. Kathy holds a Bachelor’s degree in Urban and Regional Planning from Ryerson University.