Alice Valenti

Alice Valenti is an accomplished marketing professional with extensive experience in brand communication planning and digital marketing across various sectors. Currently serving as the Associate Director of Brand Communication Planning at Wella Company since February 2021, Alice leads global brand storytelling and manages digital presence through a skilled team. Previous roles at Wella include Global Senior Digital Marketing Manager and Global Digital Marketing Manager, where Alice directed digital strategies and agency collaborations. Alice's background also includes significant contributions in regional marketing management for Uber, where strategic brand campaigns and social media initiatives were developed for Switzerland. Additional entrepreneurial experience includes founding Scicche, and working within L'Oreal's luxury division. Alice holds advanced degrees from Università Bocconi, University of Illinois Urbana-Champaign, and has completed courses at Harvard Business School Online.