Federico Luciani

Federico Luciani boasts extensive experience in sales management and client relations within the beauty and consumer goods sectors. Currently serving as a Consulente di vendita at Wella Company since March 2025, Federico previously held the position of Area Sales Manager at Wella from December 2020 to October 2024, overseeing strategic sales management and team coordination. Prior roles include Area Sales Manager Wella and Customer Manager at Coty, where Federico focused on sales strategy and client relationship management. Earlier experience includes a Sales Consultant role at LABOCOS S.R.L., a sales consultant for L'Oréal, and various sales positions at Nestle S.A., G&D Dolciaria, and GENERALI - INA Assitalia. Federico's educational background includes a Maturità Scientifica degree from Liceo Scientifico, completed in 1995.