Mouhcine Zarrou

Mouhcine ZARRO is a seasoned professional in trade marketing and sales management with extensive experience across various sectors, including beauty, consumer goods, and electronics. Currently serving as a Senior Area Trade Marketing & Sales Manager for Wella Company since January 2021, ZARRO has successfully expanded Trade Marketing support across 44 markets in EMEA. Previous roles include Trade Marketing and Sales Manager positions in both the Middle East and Africa, contributing to strategic business plans and market development. ZARRO’s career includes significant roles at notable companies such as Masafi LLC, Red Bull, and adidas, with expertise in market analysis, brand strategy execution, and cross-functional collaboration to enhance sales performance and brand visibility. ZARRO holds an MBA from ENCG-SETTAT, completed in 2014.