Ulrika Swedlund

Ulrika Swedlund is an accomplished professional with extensive experience in education strategy, planning, and events across the Nordic region. Currently serving as the Senior Manager of Education Strategy, Planning and Events at Wella Company since November 2020, Ulrika leads the development of innovative digital education initiatives. Prior roles include Senior Manager at Coty, where Ulrika managed multi-brand education strategies and large-scale customer events, and Education & Events Manager at Procter & Gamble/Wella Professionals, executing training programs and customer engagements. Ulrika’s career began at Johnson & Johnson, progressing from Information Manager to Customer Service Manager, and includes pivotal roles such as Manager of Section Secretariat at the International Labour Organization. Ulrika holds multiple degrees in marketing and communication from renowned institutions, including IHM Business School and Berghs School of Communication.