Larissa Kitahara

Larissa Kitahara is a seasoned professional with extensive experience in business development and marketing across various sectors. Currently serving as the New Ventures Senior Director at Wellhub, Larissa drives go-to-market strategies for new products and has played a key role in the M&A process for the acquisition of Vitalk. As the Global Director of New Business Development at Gympass, Larissa leads a cross-functional team to enhance digital partnerships and adapt offerings to meet the evolving needs of corporates. Previous roles include General Manager at eDestinos.com.br, where Larissa managed high-priority strategic projects, and marketing leadership positions at eSky.pl and RNeto & Cosero. Educational credentials include a Master's degree in Marketing Management from ISEG and an MBA in Digital Communication from ESPM.