Barb Pritikin

Barb Pritikin possesses extensive experience in brand management and marketing, having held significant roles at various companies. At Enjoy Life Foods, Barb served as Brand Manager, leading shopper marketing and brand partnerships while managing national and digital media strategies. Prior experience at Mizkan America as Senior Associate Brand Manager involved overseeing cross-functional teams and leading integrated marketing communications for Ragu Pasta Sauce. Barb contributed strategic initiatives for American Hotel Register Company’s private label brand as Brand Manager and had a considerable impact on P&L responsibility and brand innovation at Kraft Foods Group. Barb holds an MBA from DePaul Driehaus College of Business and a Bachelor of Science from the University of Illinois Urbana-Champaign.