Doreen Yeung

Sr. Associate Brand Manager - Bomb Pop at Wells Enterprises

Doreen Yeung is a seasoned marketing professional with extensive experience in brand management and strategy. Currently serving as a Senior Associate Brand Manager for Bomb Pop and Halo Top at Wells Enterprises since September 2022, Doreen previously held the position of Associate Brand Manager at General Mills, focusing on salty snacks and innovation from June 2021 to August 2022. Doreen's career began with a range of roles in media planning and advertising, including a position as Associate Director of Strategy at Spark Foundry and various media planning roles at 26 Dot Two, LLC. Doreen holds an MBA from the University of Michigan's Stephen M. Ross School of Business and a BA in Economics from Barnard College.

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