Bessie Mitskaris

Bessie Mitskaris is an accomplished marketing professional with extensive experience in digital marketing and customer engagement across financial services. Currently serving as Vice President of Small Business Digital Marketing & Customer Experience at Wells Fargo, Bessie leads data-driven marketing strategies, achieving notable results such as an 11% year-over-year increase in online statement delivery and significant cost savings. Previous roles include Director of Customer Engagement & Loyalty Marketing at UniRush, where Bessie drove a 20% increase in member engagement, and Senior Product Manager at Charles Schwab & Co., where Bessie managed product launches. Bessie's earlier career includes key positions at Franklin Templeton Investments, Dreyfus, PaineWebber, and JP Morgan, showcasing a consistent track record of developing effective marketing programs and enhancing customer relationships. Bessie holds a BS in Psychology & Spanish Studies from Fordham University and an MBA in Marketing & International Business from Iona University.