Brandon Wilson

Executive Director - Experience Optimization at Wells Fargo

Brandon Wilson currently serves as CRO Manager at BHG Financial since June 2023, following a productive tenure at Ally as Marketing Optimization Manager from January 2021 to June 2023. Prior experience includes roles as Global Digital Media Strategist at Reink Media Group, where Brandon focused on financial education, and Digital Marketing Manager at Zacks Investment Research, achieving notable success in marketing campaigns. Earlier positions at Ally included leading digital marketing efforts with a $25MM budget and implementing effective A/B testing strategies. Brandon began their career in sports management with roles at the Kannapolis Intimidators and the Carolina Panthers, following a strong educational background with an MBA from the University of North Carolina at Charlotte and a BS from the University of Tennessee, Knoxville in Sport Management and Business Administration.

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