Alberto Chan spearheaded a digital marketing optimization initiative that doubled e-commerce website visits from lOOk to 200k in 6 months. Developed marketing strategies for men's health therapeutics using improved data analytics and portfolio management techniques, doubling the category revenues within three months of implementation.
Alberto successfully pitched and operated a new business partnership with a $1bn firm senior team. He launched first therapy management system that increased medicinal prescription and therapy retention, potentially generating additional revenue for Cardinal Health of ¥15mm/year on service fees and secured >3k/year new colon cancer patients for Cardinal pharmacies in China • Quantitative Analysis: Improved business intelligence analytics frameworks resulting in reduced report run times (from 30 days to 1 day), lower headcount costs and the discovery that 73% of orders were from non-physicians, which helped re-direct and improve the ROI of marketing investments.