Larissa Purim Cahen

Larissa Purim Cahen is an accomplished professional in digital innovation and marketing with extensive experience across various industries, particularly healthcare. Currently serving as the Digital Innovation Manager at weme, Larissa advises clients on business models, customer experience, and technology adoption. Previously, as Chief of Marketing and Innovation at Alstra Technologies, Larissa explored artificial intelligence applications and led initiatives in strategic adaptation to regional markets. With a strong foundation in marketing from roles at Bayer and WPP, and a robust educational background, including an MBA in Innovation Management from BSP, Larissa has consistently focused on fostering innovation and enhancing customer engagement through digital strategies.