Juan Carlos Martínez Landa

Juan Carlos Martínez Landa is an accomplished professional with extensive experience in commercial leadership and business development across various sectors. Currently serving as Director Comercial LATAM Norte at WENDA since January 2024, Juan Carlos focuses on developing commercial leaders and implementing strategies for new import businesses. Previously, as Director Comercial INDENT at Wenda Ingredients, roles included similar responsibilities in commercial strategy. Juan Carlos gained recognition as a bestselling author on Amazon in March 2023 and held managerial positions at Univar Solutions and BASF, where expertise in process improvement, coaching, and team leadership was established. Juan Carlos's background also includes notable achievements in sports as a bronze medalist in Taekwondo, alongside a strong educational foundation with degrees in psychology and chemical engineering.