Carlos Ribas

Carlos Ribas is an accomplished marketing professional with extensive experience in the food and beverage industry. Currently serving as SVP & Managing Director for Latin America, Caribbean, and Canada at The Wendy's Company since November 2011, Carlos has held various leadership roles including VP & Managing Director and Vice President of International Strategic Initiatives. Prior to this, Carlos worked as an independent consultant, providing strategic marketing leadership for consumer-driven companies. Carlos has also held significant positions at Burger King Corporation, where responsibilities included regional marketing management and global marketing oversight. With a solid educational background including an MBA in Marketing from the University of Michigan and a BS in Advertising from the University of Florida, Carlos Ribas has consistently demonstrated expertise in brand management, product marketing, and strategic initiatives across multiple markets.