Tyson Overton has a strong background in the wine and beverage industry with a particular focus on sales, marketing, and international business. Tyson began their career at E. & J. Gallo Winery in 1999, where they held roles in trade marketing and international marketing until 2002. Tyson then returned to the company in 2004, taking on responsibilities in national account sales and international marketing until 2007. Tyson joined UnitedHealth Group in 2007 as Vice President of Marketing, before moving to 5.11 Tactical in 2008 as Vice President of International. Tyson held this role until 2014 when they joined Wente Family Estates. At Wente, Tyson initially served as Chief Sales & Marketing Officer before being promoted to Chief Executive Officer in 2021.
Tyson Overton earned a Bachelor of Arts degree in International Relations and Political Science from the University of Wisconsin-Madison in 1995. Tyson then pursued a Master of Business Administration degree from The University of Chicago Booth School of Business from 2002 to 2004.
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