Jeff Smrcka

Jeff Smrcka is an experienced financial services professional currently serving as the Vice President of Consumer Lending at Wescom Credit Union since April 2020. Prior to this role, Jeff held the position of Senior Vice President and Director of Consumer Lending at TruStone Financial Federal Credit Union from March 2011 to April 2020, overseeing a $790 million lending portfolio and focusing on revenue maximization and business development. Jeff's career also includes significant roles at Connexus Credit Union, where responsibilities included Lending & Operations Manager and Senior Underwriter, and TCF Bank, where Jeff served as Vice President and Regional Manager of Consumer Lending. Jeff Smrcka holds a Bachelor’s degree in Business Management, Operations, and Finance from the University of Wisconsin-River Falls.