Nicole Sheffield

Managing Director, Wesfarmers OneDigital at Wesfarmers

Nicole was appointed Managing Director, Wesfarmers OneDigital in November 2021, and leads the strategy and implementation of the Group-wide data and digital ecosystem. This includes the OnePass membership program and OneData, formerly the Advanced Analytics Centre.

Prior to joining Wesfarmers, Nicole held a number of leadership roles. She was the Executive General Manager, Community & Consumer, at Australia Post where she led the Australia Post retail network of 4400 Post Offices and all digital channels and the customer contact centre. Previous roles include Chief Digital Officer and Managing Director, Digital Networks at News Corp Australia, overseeing digital strategy, audience and subscription growth, and Chief Executive of NewsLifeMedia, leading the lifestyle publishing division.

Nicole is a regular speaker and commentator on business and media and is a the President of the Australian Retailers Association Council and a Director of Chief Executive Women. She has previously served as Chair of the Australian Broadcasting Corporation Advisory Council, Chair of the Interactive Advertising Bureau Australia and was a non-executive director of Capital Health. Nicole holds a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from the University of Technology Sydney.

Location

Sydney, Australia

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Wesfarmers

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Wesfarmers Limited is engaged in various business operations, such as supermarkets, liquor, hotels and convenience stores; home improvement; office supplies, and an industrials division with businesses in chemicals, energy and fertilizers, industrial and safety products and coal. The Company's segments include Home Improvement; Department Stores; Office Works; Industrials, which includes Resources, WIS and WesCEF, and Other. Bunnings is a retailer of home improvement and outdoor living products in Australia and New Zealand. Kmart is a retailer with approximately 210 stores throughout Australia and New Zealand. Target operates a network of over 300 stores and sells a range of products for the contemporary family, including apparel, homewares and general merchandise. Officeworks is a retailer and supplier of office products and solutions for home, business and education.


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Headquarters

Perth, Australia

Employees

10,000+

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