Rudmer van der Meulen is an accomplished professional with extensive experience in brand development and online business strategies. As the founder of Scarfforce since January 2016, Rudmer emphasizes the connection between happiness and success. In addition, Rudmer has been a business developer at WeSquare since January 2019, focusing on enhancing digital platforms effectively and affordably. Previously, Rudmer served as a brand meaning analyst at De Positioneerders and co-founded both Totta Research and MindWorld, where the importance of both functional and emotional brand relevance was a key focus. Rudmer's early career included roles as a senior RTV planner and marketing services at various media companies. Educational credentials include a degree in sales from Kenneth Smith and significant training from SRM Opleidingen, alongside a foundational degree from Hotel Management School Leeuwarden.
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