Luke Nicholson

Luke Nicholson is a seasoned professional with extensive experience in brand and digital strategy, currently serving as the Brand, Content & Digital Strategy Lead at West Ham United FC since March 2024. Prior roles include Head of Marketing at the England & Wales Cricket Board and Head of Brand Experience at Dragon Rouge, where Luke focused on brand identity and fan engagement in sports. Previously, Luke held multiple positions at Southampton Football Club, contributing to brand and content direction, marketing services, and digital strategy. Earlier career highlights include serving as Digital Director at Contented, Head of Social Media at bwin.party digital entertainment, and Social Media and Digital Campaign Manager at talkSPORT. Luke Nicholson holds a degree in English Literature and Film Studies from the University of Kent.