Christine Chow

Christine Chow currently serves as the Director of Marketing, Digital and Customer Experience at the West Kowloon Cultural District Authority, where responsibilities include leading brand development, marketing, customer experience, and accessibility across prominent cultural venues. Prior to this role, Christine held the position of General Manager - Branding & Communications at New World China, overseeing brand management and corporate communications, and successfully leading a rebranding initiative. Experience at Shangri-La Group involved revamping the Golden Circle Loyalty Program and enhancing digital strategies. Additional roles in the hospitality and airline sectors, including positions at Hyatt Hotels Corporation, Ngong Ping 360 Limited, and Hong Kong Dragon Airlines Limited, further contribute to a robust career in marketing and communications. Christine holds a Master of Science degree in Marketing from The Chinese University of Hong Kong.