Christine Chow

Director, Marketing, Digital And Customer Experience at West Kowloon Cultural District Authority

Christine Chow is an experienced marketing leader currently serving as the Director of Marketing, Digital and Customer Experience at West Kowloon Cultural District Authority since September 2021. In this role, Christine leads initiatives encompassing brand development, digital marketing, customer relationship management, and universal accessibility for major cultural attractions, including the Hong Kong Palace Museum and M+. Prior to this position, Christine was the General Manager of Branding & Communications at New World China, where the successful rebranding of the organization took place in 2018. Christine's career also includes significant contributions to Shangri-La Group as Senior Manager for Corporate Loyalty Marketing Communications, and roles at Hyatt Hotels Corporation and Hong Kong Dragon Airlines, showcasing a strong background in brand management and customer experience. Christine holds a Master of Science in Marketing from The Chinese University of Hong Kong.

Location

Hong Kong, Hong Kong

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