West Kowloon Cultural District Authority
Christine Chow is an experienced marketing leader currently serving as the Director of Marketing, Digital and Customer Experience at West Kowloon Cultural District Authority since September 2021. In this role, Christine leads initiatives encompassing brand development, digital marketing, customer relationship management, and universal accessibility for major cultural attractions, including the Hong Kong Palace Museum and M+. Prior to this position, Christine was the General Manager of Branding & Communications at New World China, where the successful rebranding of the organization took place in 2018. Christine's career also includes significant contributions to Shangri-La Group as Senior Manager for Corporate Loyalty Marketing Communications, and roles at Hyatt Hotels Corporation and Hong Kong Dragon Airlines, showcasing a strong background in brand management and customer experience. Christine holds a Master of Science in Marketing from The Chinese University of Hong Kong.
West Kowloon Cultural District Authority
8 followers
Stretching across 40 hectares of reclaimed land, the West Kowloon Cultural District is one of the largest cultural projects in the world, blending art, education and open space. Its vision is to create a vibrant cultural quarter for Hong Kong where the local arts scene can interact, develop and collaborate. Providing 23 hectares of public open space with two kilometres of vibrant harbour-front promenade it will also include a variety of arts and cultural facilities that will produce and host world-class exhibitions, performances and arts and cultural events. A Development Plan for the District, based on well-received Foster + Partner’s Conceptual Plan, was approved by the Chief Executive-in-Council in January 2013. Overlooking the magnificent Victoria Harbour, the District will begin to take shape over the next decade. By developing this sizable project in phases we can start to bring the district to life. The Xiqu Centre, Freespace, Art Park, M+, Hong Kong Palace Museum and Lyric Theatre Complex, will be developed as a first batch of facilities aiming for opening to the public. Although the whole project will take time to complete, we are already busy organising a wide range of cultural activities on site. Visit our website for details of upcoming events. Meanwhile, we welcome you to enjoy the beautiful views of Victoria Harbour by riding a bike or walking along the promenade. About the Authority The West Kowloon Cultural District Authority is a statutory body responsible for developing the West Kowloon Cultural District. Led by the Board and an executive team comprising experts from different sectors, our vision is to build a vibrant cultural quarter for the city, dedicated to bringing together local and international artists and audiences to be inspired and to celebrate the arts.