Johanna Valdez

Johanna Valdez is an experienced professional in retail and visual merchandising, currently serving as General Manager at West Marine since December 2013, where responsibilities include managing company standards, associate relations, customer service, and brand representation. Prior roles at West Marine included Store Manager, Operations Manager, and AFA Specialist, contributing significantly to sales and operational efficiency. Johanna's background also includes experience as a Soft-Lines Team Lead at Target, various production and design roles in the entertainment industry, and early career positions in visual training and merchandising at Brighton Collectibles. Johanna holds an Associate of the Arts degree in Visual Communications from FIDM/The Fashion Institute of Design and Merchandising.