Katrina Roush

Head of Marketing at West Michigan Community Bank

Katrina Roush has extensive experience in marketing and graphic design. Katrina currently serves as the Head of Marketing at West Michigan Community Bank since 2022. Prior to this, they worked at Hart & Cooley from 2020 to 2021, where they held the role of Marketing/Sales Support. In this position, they managed advertising plans and budgets, coordinated with various stakeholders, and tracked metrics. Before that, from 2000 to 2017, Katrina worked at Holland as a Creative Director and Senior Graphic Designer for USF Holland/USF Reddaway/New Penn. Katrina started their career as a Graphic Designer at L&L Jiroch from 1998 to 2000. Furthermore, they gained valuable experience as a Communication Coordinator & Project Manager at O'Briens Advertising Agency Inc. from 1995 to 1997. In this role, they worked directly with Cadillac and Buick, overseeing initiatives and campaigns, including the successful execution of the On-Star campaign for Cadillac and managing the Customer Satisfaction campaign for both brands.

Katrina Roush attended Kendall College of Art and Design from 1997 to 1999, where they pursued a Bachelor of Arts degree in Visual Communications.

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Timeline

  • Head of Marketing

    January, 2022 - present